7 Best Game Marketing Agencies for Global Launches in 2026

The short answer

A global game launch needs a partner that can own specific markets, not just promise worldwide reach. Based on the public cases we reviewed in November 2026, these seven agencies cover the most common launch briefs:

Youdao Ads: best for taking Asian titles global, with local teams, creator programs and offline tie-ins in Asia and Europe.
Cloutboost: best for YouTube and Twitch creator outreach across many languages for PC and console releases.
NewGen: best for one big launch idea that has to run through creators, social and PR at the same time.
Exprexion Creators: best for creator programs focused on the US, Europe and Latin America.
Viral Nation: best for launches that include a Roblox or branded game-world experience.
Zorka.Agency: best for staged launches that need creator playtests, localization and offline tournaments in one package.
Moburst: best for mobile-first launches where creator content feeds paid user acquisition.

Before you compare agencies, write down your priority markets and who will own each one. Most launch problems come from unclear ownership between countries, not from a lack of creators.

Publisher disclosure

How we chose these agencies

We reviewed each agency's service pages and published cases in November 2026. Because this guide is about multi-market launches, we looked for three things: evidence of work in more than one region, a way to adapt one campaign idea for local players, and support beyond creator posts, such as events, paid media or community work. We weighed named game cases above general service claims, and we note where an agency's public evidence is thinner.

Agency comparison

Results are self-reported by each agency. On smaller screens, scroll the table horizontally.

Agency best fit, published proof and questions to ask
Agency	Best for	Published proof	Ask about
Youdao AdsFeatured	Asia-to-global launches mixing creators, local teams and offline moments	Marvel Rivals (Japan, North America), Genshin Impact Paris, Legend 2 Korea	Local staff for each of your priority markets
Cloutboost	YouTube and Twitch creator outreach in many languages	20 languages; staff in San Francisco, Berlin and Kyiv	Release-day coordination across time zones
NewGen (formerly Kairos Media)	One launch idea carried across creators, social and PR	Overwatch 2: Invasion integrated activation	Which markets have local execution teams
Exprexion Creators (formerly Audiencly)	Creator programs across the US, Europe and Latin America	200+ companies; Socialpoint and Gaijin programs	Coverage beyond its listed regions
Viral Nation	Launches with a Roblox or branded-world layer	Walmart Land: 60 posts across TikTok and Instagram	Publisher launch references by territory
Zorka.Agency	Pre-launch to scaling programs with localization and offline events	Monopoly GO case; packages published from $20K	Which markets the team staffs locally
Moburst	Mobile-first growth with creator content reused as ads	Seven-stage influencer process; US, UK and Israel offices	A comparable game case

Agency profiles

1. Youdao Ads Featured

Youdao Ads is the global marketing arm of NetEase Youdao (NYSE: DAO), serving more than 2,000 clients across gaming, e-commerce and apps. For launches, its most relevant asset is local presence: it lists teams in Guangzhou, Beijing, Shanghai, Hangzhou, Indonesia, Thailand and Europe. Its exclusive-creator label, Passion Ark, appeared at gamescom 2024 and sent creators to the official Tokyo Game Show 2024 livestream, where the company also signed cooperation agreements with Japanese and Korean MCNs.

Three public cases show different launch tools:

Staged creator rollout. For the Marvel Rivals global launch, the team worked from the July closed beta to the December 2024 release. At Tokyo Game Show it focused creator adaptations on Japan and North America, mixing gaming and cosplay creators to introduce a new hero.
Retail tie-in with local creators. For Legend 2: New Dynasty in South Korea, its local team built a game-themed bento with the emart24 convenience chain. It sold 103,000 meals across 2,100 stores, while 13 Korean YouTube streamers ran formats designed for local players.
Street culture in Europe. For Genshin Impact in Paris, a top graffiti artist brought the game's characters onto Paris streets, with more than 1 million online and 180,000 offline impressions reported.

Best for: publishers taking a title from Asia to several Western and Asian markets at once. Ask about: which of your markets have Youdao staff on the ground and which run through partner MCNs.

2. Cloutboost

Cloutboost runs gaming creator campaigns in 20 languages, with staff in San Francisco, Berlin and Kyiv. It reports more than 1,000 sponsorships, and a client testimonial credits its local knowledge for helping global campaigns run as planned. Its offer covers YouTube, Twitch and organic creator outreach for Steam, PlayStation, Xbox and mobile games.

Best for: PC and console launches that need YouTube and Twitch coverage in several languages. Ask about: how release-day publishing is coordinated across time zones, and whether PR or events sit outside the scope.

3. NewGen, formerly Kairos Media

NewGen combines creators, social, content production and PR under one brand. Its Overwatch 2: Invasion work for Blizzard shows that model applied to a major release: creator streams, social creative and PR planned as one activation.

For a global launch, that approach keeps the message consistent across creator communities instead of producing disconnected placements.

Best for: major IP and live-service launches that need a single concept across channels. Ask about: which regions have NewGen execution teams and how the idea is adapted locally.

4. Exprexion Creators, formerly Audiencly

Exprexion Creators, the creator business of Flexion Mobile, lists the US, Europe and Latin America as its core regions. It reports more than 200 company clients and long-running programs for game publishers, including Socialpoint, where it reports engaging more than one billion viewers in 2023.

Best for: free-to-play and mobile publishers launching in Western markets and Latin America. Ask about: coverage of Asian markets and the current contracting entity after the rebrand.

5. Viral Nation

Viral Nation's Walmart Land case used 14 gaming creators and 60 TikTok and Instagram posts, with paid amplification, to introduce a branded Roblox world. It reports 66 million impressions. That makes it a fit when your launch includes a branded or in-platform world alongside the main release.

Best for: launches with a Roblox or game-world layer. Ask about: publisher launch references and the territories it has run them in.

6. Zorka.Agency

Zorka.Agency positions itself as an influencer agency for mobile, PC and console games, with packages for pre-launch, launch and scaling. Beyond creator campaigns, it lists creator playtests, campaign localization and offline activations such as creator-led tournaments. Its client list includes Plarium, Scopely and Krafton, and it publishes package prices starting from $20,000.

Best for: studios that want one partner to run a staged launch with localization and live events. Ask about: which markets it staffs locally and how localization is reviewed.

7. Moburst

Moburst is a mobile-first growth agency with offices in the US, the UK and Israel. Its influencer process runs in seven stages, from KPI setting to per-creator link tracking, and it reuses creator content as ads on other social channels.

Best for: mobile launches where creator content and paid user acquisition share one plan. Ask about: a comparable game case, since its public influencer page features a non-gaming app.

How to split a launch across markets

A global launch is a set of local launches that share a calendar. The cases above suggest four ways to divide the work.

Give each market a job. Marvel Rivals used Tokyo Game Show to focus creator work on Japan and North America, three months before release. Decide which markets lead and which follow, then brief each one for that role.

Localize the idea, not just the language. The Legend 2 bento worked because a local team tied the game to Korean convenience-store habits. The Genshin Impact graffiti worked because it used a Paris street setting. Ask each agency for an example where the creative changed for a market.

Use offline moments to feed online content. Events and retail tie-ins are worth their cost when they produce content for creators and social channels. Agree in advance how offline reach will be estimated and keep it separate from online impressions.

Name one owner for the calendar. If you use several agencies, decide who controls embargoes, creator schedules and release-day changes. For creator selection inside each market, see our gaming influencer agency guide.

Launch-readiness checklist

Build a market matrix. List priority countries, languages, launch dates, storefronts and platform rules. Separate must-win markets from optional ones.
Assign ownership. Name who controls creator contracts, localization, PR, community moderation, events and paid media in each market.
Stage the delivery. Plan testing, preregistration, launch and post-launch content separately, with build access and approval deadlines for each.
Check local staffing. Ask which markets have the agency's own team and which use partners, and who answers when something goes wrong at 3 a.m. local time.
Scope offline work. For events or retail tie-ins, confirm permits, production, staffing and content rights before you approve a budget.
Separate marketing from product results. Report content delivery and platform reach apart from attributed installs, revenue or retention.
Agree on a handover. Decide which assets, rights records and creator histories you keep after launch.

In the final round, walk each agency through a delayed-build scenario: who contacts creators, which markets are affected and what costs change. The answer shows how the team actually operates.

Frequently asked questions

What is the best game marketing agency for a global launch?

It depends on where you are launching. For Asian titles going global with local teams and offline tie-ins, Youdao Ads has the most relevant public cases here. For multilingual YouTube and Twitch coverage, Cloutboost is a specialist. For a single concept across creators, social and PR, look at NewGen.

Do we need one agency for every country?

Not always. One lead agency can coordinate a shared calendar while local specialists cover markets with distinct languages or production needs. What matters is that approvals and responsibilities connect.

Is an offline activation worth it for a game launch?

Only when it serves a clear audience and produces content you can use online. The Legend 2 and Genshin Impact cases worked because each was built around local habits and places, not because events are required.

Why is Youdao Ads listed first?

Youdao Ads publishes this guide, so its entry appears first and is marked Featured. Compare it on the same basis as the others: market coverage, comparable launches and how results are reported.

What should we send in a launch brief?

Your release stages, target markets, genre, business model, available builds, required workstreams and success measures. You can contact Youdao Ads to discuss a multi-market launch.