Tokyo Game Show, one of the world's three major gaming events, opened at Makuhari Messe in Chiba, Japan, on September 26, 2024. The show ran from September 26 to 29 under the theme Trailblaze the World with Gaming. Its main visual portrayed characters moving through diverse play spaces, reflecting the idea of games becoming a natural part of everyday life.
As one of the largest and most influential gaming events in Asia-Pacific, this year's show brought together developers, publishers, and players from the region and around the world. It featured 979 exhibiting companies, 3,252 booths, and 2,299 games, setting records for both exhibitors and booths.
1 Exclusively represented creators join the official TGS livestream
Passion Ark, the exclusive-creator label under NetEase Youdao's Youdao Ads, was invited to participate in TGS 2024's official creator livestream sessions. Its exclusively represented creators Lao Yang Mie Mie and Game Cực Hay appeared as official special guests on September 27, sharing their impressions of the show and their development as content creators with game companies and enthusiasts worldwide.
Both creators said they were honored and delighted by the invitation. Lao Yang Mie Mie, a gaming creator from Taiwan, China, said attending Tokyo Game Show had long been a dream. With support from Youdao Ads and Passion Ark, he was excited finally to attend and become an official partner content creator. The leading Vietnamese gaming creator also expressed gratitude for the opportunity to participate and work as an official partner creator. He was impressed by the exhibitors' booths and hoped to meet his favorite game developer, Hideo Kojima.
2 Partnerships with leading Japanese and Korean MCNs strengthen Asia Pacific cooperation
To better serve clients in Asian markets, Youdao Ads is actively developing partnerships with leading local MCNs in Japan, South Korea, and other countries. During TGS, it signed exclusive strategic cooperation framework agreements with several leading agencies from Japan and South Korea.
As Tokyo Game Show concludes today, it has demonstrated its role not only as a showcase for games and technology but also as a bridge connecting creators, players, and developers. It highlights the possibilities of gaming as a cultural phenomenon. We look forward to more surprises and innovation next year, and to more engaging content from Passion Ark's creators.