As digital entertainment spreads worldwide, games have become a distinctive language connecting people across borders. Youdao Ads and its exclusive-creator MCN label Passion Ark joined the annual gaming gathering at gamescom 2024 in Cologne.
One of the world's largest gaming events, gamescom has long been a destination for enthusiasts. This year's show opened in Cologne, Germany, on August 21, bringing together more than 1,400 exhibitors from 64 countries and regions, nearly 50 official delegations, global media, KOLs, and content creators. The source reports record engagement from tens of millions of gaming enthusiasts.
Global creator marketing service provider Youdao Ads and its exclusive-creator MCN label Passion Ark were also invited to attend.
Youdao Ads supports localized and international marketing for game companies worldwide and has worked with 70% of the top 30 Chinese mobile game companies expanding overseas. Its resources include a database of more than ten million overseas creators, over 1,000 exclusively represented creators, and more than 200,000 overseas contracted creators.
This was Passion Ark's second gamescom appearance. The team organized online and offline activities including signing and recognition interactions for exclusive creators, recognition awards for outstanding local MCN partners, and recognition of long-standing creator collaborators.
1 Creator visits bring lively interaction to the booth
Passion Ark brings together talented gaming creators whose distinctive perspectives and creativity support game promotion and development worldwide. Creators visited the booth to meet fans and take photos. Through social media, they also shared the gamescom experience with audiences unable to attend, extending awareness of Passion Ark's global presence.
2 International MCN partnerships expand the global network
To better serve clients worldwide, Youdao Ads is building partnerships with leading local MCNs in international markets. At gamescom, it signed exclusive strategic cooperation framework agreements with several major agencies from Germany, Latin America, and other countries and regions.
Looking ahead
Taking part in gamescom 2024 was both a successful international appearance and an important step in Youdao Ads and Passion Ark's global development. As the exhibition draws to a close, we look forward to Passion Ark continuing to share gaming culture worldwide, supporting localization and international growth for more games, and contributing to a thriving gaming culture.