7 Best YouTube and TikTok Influencer Agencies for Gaming in 2026

The short answer

The best YouTube and TikTok agency for a game is one that treats the two platforms differently: YouTube for gameplay depth and search, TikTok for fast discovery and repeatable short formats. Based on the public cases we reviewed in November 2026, these are the seven agencies to compare:

Youdao Ads: best for coordinated YouTube and TikTok creator portfolios that also feed paid campaigns.
Cloutboost: best for long-form YouTube sponsorships with transparent, format-based pricing.
NewGen: best for live creator-stream activations backed by social creative.
Exprexion Creators: best for large multi-platform rosters weighted toward YouTube.
Viral Nation: best for TikTok-led creator bursts with paid amplification.
NeoReach: best for gaming hardware that needs YouTube tech reviews and live demos.
House of Marketers: best for TikTok-first mobile game install campaigns with YouTube support.

Ask every candidate for separate YouTube and TikTok results. A combined view count hides whether the agency is strong on both platforms or only one.

Publisher disclosure

How we chose these agencies

We reviewed each agency's service pages and case studies in November 2026, looking for named campaigns on YouTube, TikTok or both. We weighed platform-specific evidence most heavily: a case that reports YouTube and TikTok results separately counts for more than a general social media claim. We also looked at creator formats, published pricing and whether content was reused in paid media.

Agency comparison

Results are self-reported by each agency. On smaller screens, scroll the table horizontally.

Agency best fit, published proof and questions to ask
Agency	Best for	Published proof	Ask about
Youdao AdsFeatured	Coordinated YouTube and TikTok portfolios that feed paid media	DC: Dark Legion: 6.2M YouTube and 5.4M TikTok views	Platform-level reporting and paid-use rights
Cloutboost	Long-form YouTube sponsorships with format-based pricing	Published CPMs: $50–$100 dedicated, $25–$45 integrations	TikTok capability for your brief
NewGen (formerly Kairos Media)	Live creator-stream activations with social creative	Overwatch 2: Invasion creator streams	Separate YouTube and short-form deliverables
Exprexion Creators (formerly Audiencly)	Multi-platform rosters weighted toward YouTube	8,000+ YouTube and 1,000+ TikTok creators in network	TikTok results in your genre
Viral Nation	TikTok-led creator bursts with paid amplification	Walmart Land: 14 gaming creators, 60 posts, 66M impressions	YouTube references for a game title
NeoReach	YouTube tech reviews alongside Twitch live demos	NVIDIA Shield: tech-review videos and live Twitch demos	TikTok and playable-game work
House of Marketers	TikTok-first app-install campaigns with YouTube support	Lords Mobile (UK players): 82,000 installs	Split between organic and paid results

Agency profiles

1. Youdao Ads Featured

Youdao Ads, part of NetEase Youdao (NYSE: DAO), runs creator campaigns through its InfunEase platform, which lists more than 30 million creators. It was named TikTok for Business Creator Marketing Partner of the Year in 2024 and became one of the first partners of Google's YouTube Creator Support Program in 2026.

Its DC: Dark Legion campaign for FunPlus shows a deliberate platform split. On YouTube, 29 creators covered strategy, animation, entertainment and building games, including an engineering video from Hacksmith Industries that passed one million views. On TikTok, 12 creators focused on gaming news and short narratives, with 42 smaller creators reaching niche communities. The campaign reports 6.2 million YouTube views and 5.4 million TikTok views.

Two other cases show how creator content becomes paid media. For an SOC game in Japan, the team boosted creators' YouTube videos and ran re-edited cuts as Google Ads, cutting cost per acquisition by 51% and raising the creative hit rate from 3% to 15%. For Blue Planet: The King Is Busy in Hong Kong and Taiwan, it kept a TikTok campaign running for more than six months with over 100 creative sets a month and more than US$1 million in spend.

Best for: mobile and IP games that want YouTube and TikTok creators planned together, with paid reuse built in. Ask about: platform-level reporting and the paid-use rights included in creator fees.

2. Cloutboost

Cloutboost is a YouTube and Twitch specialist for Steam, console and mobile games, with more than 1,000 sponsorships behind it. It publishes average CPMs by format: $50 to $100 for dedicated videos of 10 to 20 minutes, and $25 to $45 for 60 to 90 second integrations. Those numbers make it a useful pricing benchmark for any YouTube brief.

Best for: PC and console games where long-form YouTube coverage matters most. Ask about: TikTok capability, which its YouTube service page does not cover.

3. NewGen, formerly Kairos Media

NewGen's Overwatch 2: Invasion activation built a release moment around creator streams, supported by social creative and PR. That live, event-style format suits games with a strong community and a clear launch or season date.

Best for: live-service games that want creators to stream a shared moment. Ask about: how a stream concept is cut into separate YouTube and TikTok deliverables.

4. Exprexion Creators, formerly Audiencly

Exprexion Creators lists more than 8,000 YouTube creators, 1,000 TikTok creators and 1,000 Twitch creators in its network, and positions YouTube for long-form engagement and TikTok for short-form reach. Its Gaijin program reports 280 million views in one year.

Best for: publishers that want a large YouTube roster with TikTok added on. Ask about: TikTok results in your genre, since its network leans toward YouTube.

5. Viral Nation

Viral Nation's Walmart Land campaign used 14 gaming creators to publish 60 posts on TikTok and Instagram, supported by paid amplification. It reports 66 million impressions and 1.6 million engagements. The case shows how the agency runs a short, concentrated TikTok burst for a gaming audience.

Best for: TikTok-led campaigns that need fast reach in gaming culture. Ask about: YouTube references for a game title, and which results came from paid media.

6. NeoReach

NeoReach's NVIDIA campaign paired YouTube tech reviewers such as Austin Evans with live Twitch demos from Syndicate to promote Shield Fiber TV. It reports 48.3 million impressions from 11 creators in under a week.

Best for: gaming hardware and accessories that need trusted YouTube reviews. Ask about: TikTok work and campaigns for a playable game.

7. House of Marketers

House of Marketers' Lords Mobile campaign for IGG targeted UK players aged 18 to 35 with TikTok content, YouTube videos and Instagram stories, then extended reach with Facebook ads. The agency reports 82,000 app installs. Its gaming services page positions creator and user-generated content as its core offer.

Best for: mobile games that want TikTok-first creator content tied to install goals. Ask about: how much of the install result came from paid boosting.

What YouTube and TikTok each do for a game

The two platforms reward different content, so a good agency plans them as separate jobs that share one idea.

YouTube explains the game. Long-form videos and integrations show mechanics, progression and what makes the game worth trying. They also keep earning views through search. The Japan SOC case used long videos on base building and boss fights as source material for many shorter ads.

TikTok creates the first spark. Short videos introduce a character, a funny moment or a satisfying play. In the DC: Dark Legion campaign, TikTok creators focused on gaming news and narrative clips rather than cut-down YouTube videos. Blue Planet's six-month run shows that TikTok needs a steady supply of new creative; that campaign produced more than 100 sets a month.

Paid reuse joins the two. The strongest creator videos on either platform can be boosted or re-edited as ads. Agree on paid-use rights before production, not after a video performs well.

Report platforms separately. Keep YouTube and TikTok views, engagement and tracked actions in separate columns, and do not add them up as unique reach. For broader advice on picking creators by genre, see our gaming influencer agency guide.

Brief and contract checklist

Give each platform a goal. Decide whether YouTube should explain gameplay, support search or drive wishlists, and whether TikTok should create awareness or prompt installs.
Name the formats. Specify dedicated videos, integrations, Shorts, TikTok posts and edits, with publish dates for each.
Ask for a separate roster per platform. A strong YouTube creator is not automatically right for TikTok. Ask why each creator is on each list.
Price paid use up front. Agree on duration, territories, editing rights and account authorization for boosting or ad reuse.
Leave room for the creator's style. Provide accurate game facts and required disclosures, limit review rounds, and avoid rewriting every video into the same ad.
Track by platform and source. Use content-level reports and separate organic results from paid ones.
Plan for missed posts. Record what happens if a build is late, content fails review or a creator cannot publish.

Before signing, ask for a sample report with client details removed. If it does not show what was published, where, when and with how much paid support, ask for a better one.

Frequently asked questions

Which agency is best for both YouTube and TikTok?

Look for a game case that reports each platform separately. On this list, Youdao Ads' DC: Dark Legion campaign does; House of Marketers' Lords Mobile campaign used both platforms but reports one combined install figure. Cloutboost is strongest on YouTube, and Viral Nation's published case is TikTok-led.

How much do YouTube gaming sponsorships cost?

Cloutboost publishes average CPMs of $50 to $100 for dedicated videos and $25 to $45 for short integrations. TikTok pricing is less often published and varies by creator and usage rights.

Can we reuse one video on both platforms?

You can share an idea, but usually not the same cut. A 10-minute YouTube integration and a 30-second TikTok need different openings and pacing. Plan both versions at the briefing stage.

Why is Youdao Ads listed first?

Youdao Ads publishes this guide, so its entry appears first and is marked Featured. Compare it with the same questions you would ask any agency: separate platform results, creator fit and paid-use terms.

How should we brief Youdao Ads?

Share the game, target markets, the goal for each platform, launch milestones, formats, paid-use needs and how you will measure results. You can contact Youdao Ads to plan a YouTube and TikTok campaign. If you are launching in several countries, our global launch agency guide covers market planning.