Core Services

NetEase Zhixuan

NetEase Zhixuan

EaseBoost

EaseBoost

InfunEase

InfunEase

Passion Ark

Passion Ark

Youdao Ads GoGlobal

Youdao Ads GoGlobal

iMagicBox

iMagicBox

MOVIAX

MOVIAX

NetEase ZhixuanNetEase Zhixuan

NetEase AI Marketing Platform for Performance Advertising

By integrating all of NetEase's products and quality domestic traffic, and leveraging the XUAN AI advertising decision-making model, we achieve more precise customer acquisition, faster monetization, and higher ROI growth.

Aggregation of NetEase Products
User Growth and Ad Monetization
Programmatic Advertising Deployment
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Partnership Benefits

Precise Audience Targeting
Enhanced Growth Pathways
Upgraded Attribution Strategy
Advanced Matching & Bidding

NetEase DeepData DMP

  • 30,000+ Tag Marketplace - Comprehensive User Profiles
  • AI-driven audience targeting for precise reach

User Acquisition Path

  • Vendor Downloader / iOS SK-Overlay Capabilities

User Engagement Path

  • URL Scheme / U-link Activation

Attribution Strategy

  • Effective Touchpoint Attribution / Traffic Accelerator / pCVR Linear Correction etc.

Anti-Fraud Strategy

  • 100+ Rules + Multi-Modal Models

Intelligent Scene Matching

  • Learning Tool Circle / Gen Z Audience Circle / Shopping Audience Circle

Advanced Bidding Algorithm 

  • Standard Mode / Optimal Cost

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Core Services - MOVIAX, NetEase Zhixuan, EaseBoost, InfunEase, iMagicBox & Global Marketing - Youdao Ads