On the afternoon of May 13, Youdao Ads held its first AI product salon under the NextWave Global Expansion Acceleration Program in Shenzhen. Experts from Google Ads, Google Cloud, and AppsFlyer were invited to share insights from the perspectives of media, technology platforms, service providers, and third-party data.
01 Marketing and monetization solutions from Google and AI
- Google AI supports cross-sector marketing, while AI creatives improve efficiency through PMax. Video, image-and-text, and interactive ad formats can be combined with AI-generated assets to reach users through the PMax advertising system.
- AI tools and social products are expanding globally. Worldwide downloads of AI utility apps are growing by 42% annually, with products combining social and utility features leading growth. More than 50% of advertisers now use hybrid monetization combining subscriptions, in-app value-added purchases, and advertising, with the source referencing IAP and IAA.
- Google's GenMedia suite supports a creative productivity revolution. Its generative AI tool portfolio, including Imagen 3, Veo 2, and Gemini, supports high-definition video, multilingual voiceovers, and scenario-based text and image generation.
02 The real challenge extends beyond installs to finding users willing to pay
Attribution and performance optimization have long challenged marketers. Drawing on overseas market data and industry benchmarks, the AppsFlyer speaker emphasized the importance of finding paying users as advertising costs continue to rise. Responding to industry needs in the AI era, the speaker also introduced AI-driven products that help advertisers optimize campaigns, improve efficiency, and grow.
03 Scaling AI product campaigns through creator marketing
Amber, Business Lead for the AI Sector in Overseas Advertising at Youdao Ads, approached the topic through creator marketing. Using successful examples from productivity and social-companionship AI apps, she explained how content can generate substantial traffic.
Amber also analyzed successful creative approaches for AI products in health, generative tools, social applications, and other categories.
For one AI drawing product's overseas campaign, Youdao Ads combined creators and paid advertising to generate a figure of more than one million for brand-topic promotion on YouTube. The project's average CPM was above 40, earning positive client feedback.
