The Google Cross-border E-commerce Acceleration Center in Xiamen officially launched on October 15, 2024. Google works with relevant provincial and municipal government departments, industrial clusters, business associations, service providers, and ecosystem partners to share cross-border trends and practical experience, helping local sellers launch and grow their direct-to-consumer websites. Its first-anniversary program in Xiamen featured YouTube, the anniversary celebration, AI products, and other themes. Youdao Ads was invited to the first day's YouTube Day creator marketing boot camp to offer industry insights and professional guidance to cross-border sellers and brands expanding overseas.
Over the previous year, the center held more than 150 direct-to-consumer or DTC training sessions, helping over 2,200 local cross-border e-commerce companies better understand independent online stores. By bringing together quality DTC ecosystem partners, it also provided end-to-end solutions to more than 50 cross-border sellers.
The event focused on practical global creator marketing on YouTube, with Google, Hugo Cross-border, NetEase Youdao's Youdao Ads, and other ecosystem partners sharing expertise.
-
Developing viral content: From channel setup to traffic monetization, speakers explained approaches to achieving millions of views and building content IP across cultures.
-
Building best-selling products: Low-cost product testing and ad combinations to improve ROI, with experienced multi-site operators explaining how to build high-converting channels around successful products.
-
Content marketing: Case studies in ad content generation, MCN and KOL collaboration techniques, and strategies for overcoming content marketing barriers.
A senior account manager for e-commerce at NetEase Youdao's Youdao Ads was invited to share how brands can use YouTube's high-quality content platform to create a creator × advertising growth solution, expressed as 1 × 1 > 2.
Advertising formats and consumer preferences are changing within today's social media environment. Short videos, social interactions, influencers, and creators are receiving greater attention. Small-scale content, with modest budgets, lean production, and a focused angle, is closer to users and more flexible. Successful projects in home appliances, consumer electronics accessories, apparel and footwear, and home furnishings and textiles show how large volumes of professionally generated user content or PUGC distributed across multiple content networks can help small stores become major sellers and unbranded products build lasting brand value, supporting full-funnel growth in both performance and branding.
For brands expanding overseas and cross-border sellers, Youdao Ads identifies creators × paid advertising as a key to full-funnel growth: using small-scale content to generate substantial traffic and sales. As NetEase Youdao's global digital marketing service provider, it combines AI technology and services with a proprietary database of more than 30 million global influencers and creators. It is an official Google partner and ranked among the top ten TikTok for Business service providers for overall capabilities in 2024, making it a trusted global marketing partner for many brands and manufacturers expanding overseas.
Scan the QR code to add the Youdao Ads assistant for inquiries, and follow us for more industry events.
