As brands accelerated their overseas expansion in 2025, Google launched the annual YouTube Works Awards China to recognize outstanding campaigns that achieved brand growth and business success through exceptional creativity and marketing strategies on YouTube.
At the inaugural awards, WonderLife, a collaboration between Youdao Ads and BYD, won the Best Creator Collaboration award in the Brands & Creators category for its distinctive global storytelling and close creator partnerships.
BYD WonderLife earned this recognition by combining creative content production with strong commercial results.
Its reach of more than 60 million users worldwide and over 12 million video views reflected the team's understanding of global storytelling and local resonance. Across eight countries, we worked closely with creators from Japan, France, Spain, and other markets. Creators from different cultural backgrounds naturally incorporated their own life stories into experiences with BYD products, showcasing BYD's innovative spirit and green vision to the world.
For further project details, see the related case study on BYD WonderLife's international adventures co-created with global influencers.
Related case study: Read the BYD WonderLife case study
The award demonstrates Youdao Ads' strengths in localized creative production and effective data-driven strategies. As global brand building increasingly emphasizes a lasting position in consumers' minds, Youdao Ads is moving beyond inefficient content output toward high-quality brand development, helping clients advance their global marketing.