On December 3, the winners of the ninth Morketing Awards in 2025 were announced. More than 800 projects competed for 102 awards, with a winning rate of no more than 15%.
Among them, Xiaozhi, the AI Optimizer from NetEase Zhixuan under Youdao Ads, stood out and won Silver in the MarTech technology category.
Xiaozhi, the advertising optimization AI agent introduced by NetEase Zhixuan, addresses the lack of tools for intelligent coordination across the entire advertising workflow.
The industry faces excessive reliance on manual experience, complex processing of large datasets, and time-consuming creative production. Built on its Tianxuan AI model and the data capabilities of NetEase Tanshu DMP, Xiaozhi covers the stages before, during, and after campaigns through five core functions: intelligent Q&A, audience targeting, attribution diagnosis, AIGC creative generation, and iterative optimization. It helps make advertising smarter, simpler, and more efficient.
Click the image to learn more about Xiaozhi.
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The MarTech Silver award recognizes Youdao Ads' work at the intersection of AI technology and marketing practice. Xiaozhi is turning the promise of smarter, simpler, more efficient advertising into measurable business value and tangible growth for brands.
Youdao Ads will continue working with the industry to advance marketing powered by data and AI.