Looking back at the first three quarters of 2025, a clear picture emerges: overseas markets for midcore and hardcore mobile games are recovering, and competition is intensifying. More than 80,000 companies worldwide actively advertise mobile games each month on average, with Chinese publishers claiming seven of the top 10 positions.
This report analyzes three popular advertising categories for midcore and hardcore mobile games in 2025: strategy, RPG, and simulation. In strategy games, for example, casual SLGs have become regular leaders in advertising rankings, and the approach of attracting users with secondary gameplay before showcasing the core gameplay has become more common. The report also shares overseas marketing approaches for midcore and hardcore mobile games from two perspectives: paid advertising and influencer marketing.
Core content
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Influencer marketing for midcore and hardcore games: KOLs amplify awareness while KOCs build the community ecosystem.
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Overseas advertising for midcore and hardcore games: Local platforms and differentiated creative strategies.
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ROK advertising case study: Ragnarok M: Classic.